Logo design, branding, art direction and social content strategy for an independent fine jeweler. Ravit, as an artist, was fascinated by the tectonic power of natural materials, working with their inherent qualities to bring forth bold, kinetic shapes that played with proximity, scale and textural harmony. We wanted the branding to represent some of these ideas: a fine but delicate structure playing off of negative space and visual tension, as well as the artist’s process of craft and construction. Tonally, the color palette came from an earthy, metallic spectrum of shell and stone. Hand drawn sketch elements help to reinforce the living energy of Ravit’s creative process that is imbued into every piece.